Sveti Vlas (also known as St. Vlas) is a coastal town of approx. 3000 inhabitants and a seaside resort, situated at 5 km north from the centre of Sunny Beach and at 9 km north from the centre of Nessebar. Sveti Vlas has a rich history that dates back to the 2th century BC. It has been developed into a modern beach destination during the recent years, with brand new hotels and tourist infrastructure, serving as a quieter alternative to nearby Sunny Beach. The gap between the two resorts is shrinking as more hotels and holiday apartments are built along the coast. Sveti Vlas lies at the northern end of a bay which has Sunny Beach in its middle and the ancient town of Nessebar at its southern end. Sunny Beach and Nesebar are easily accessible by bus or taxi, and there are also boats going between Sveti Vlas and Nessebar.
The resort was mainly popular amongst inland Bulgarian tourists, but recently there is rapid growth in the number of foreign tourists, mainly from Russia, but also from Great Britain, Poland, Romania and Scandinavia. Even though Sveti Vlas was heavily developed in 2000's it remained pretty quiet and calm down place, making it good place to have a rest. Due to that fact the typical visitors in the resort are families with children.